Press Releases

08/03/17

Introducing Studio by Preen

Studio by Preen

The STUDIO BY PREEN 48 piece strong collection launches in 30 Debenhams stores nationwide from March 2017. The range consists of utility chic wardrobe essentials, with a focus on modern day separates alongside easy day dresses which take you easily from work to weekend. 

Inspired by Preen’s signature prints and key shapes, the collection offers a mix of bold, primary colours sat back to monochrome prints and tones. Colour blocking adds punch to staple knitwear whilst standout separates work well for dressing up or down any Summer outfit.

Preen’s handwriting is seen across statement shirts, pencil skirts and midi dresses adorning the iconic frill detail. This ranges from subtle detailing on dresses through to the more dramatic statement on the classic white shirt. The iconic wrap dress is updated with a distinctive stripe print with a flash of red for the more brave.

Gingham makes a bold comeback for the season with Studio by Preen offering a gingham mac as a transeasonal alternative to the traditional mute colour palette. Delicate yellow daisy prints add a playful edge to pretty tea dresses and blouses perfect for those summer days and nights. Stand-out  stripes emphasise the feminine form with a paper -bag trouser and cropped top co-ord.   

Cooling blue tones juxtapose the vibrant collection seen in the classic shirt dress and tailored shirt.   Blue denim adds a casual edge with the super wideleg jean and the tie sleeve denim jacket, offering   the complete  24/7 wardrobe.

 

CONTACTS

For all sample and image requests please contact Sarah Coventon in the Debenhams Press Office at sarah.coventon@debenhams.comĀ  or call 020 3549 6420

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