Press Releases

26/05/15

AVOID GALE FAIL - WINDPROOF YOUR OUTFIT

Wind Tunnel

Few can look as glamourous as Marilyn Monroe when the wind whips up a dress to show more than the wearer intended.


Famous names from the Duchess of Cambridge to Khloe and Kim Kardashian, have all been left red-faced after flashing the flesh while battling a breeze.


Former Pussy Cat Doll Ashley Roberts was a recent victim of gale fail, after a puff of wind revealed her underwear at the races, while other celebrity sufferers have included Kate Moss, Katy Perry and Kate Upton.


Now, Debenhams have come up with a way to spare your blushes through the summer season of classic gale fail events such as weddings, race meetings and garden parties.
Customers will be able to “wind-test” an outfit before they buy in the retailers’ own temporary “wind-tunnel” which will be available at the Oxford Street store over the bank holiday weekend (Saturday May 23 to May 25th).


Special industrial fans which can be adjusted to mimic a gentle breeze or a full-blown gale will be set up in an area of the store where customers can try on different outfits and hats to see which garments have the necessary wind-resistance they need. Personal stylists will also be on hand to advise on the garments best designed to beat a breeze, from the right head-gear, skirts and dresses, and even footwear.”


Debenhams Oxford St Head of Personal Styling, Alain Mehada said: “It can ruin a special day when someone has spent a long time choosing what to wear, only to find themselves battling with the wind, holding on to their hat with one hand and the hem of their skirt with the other, while teetering in skyscraper heels . A big part of many summer events, particularly weddings and big race meetings such as Ascot, is wearing a special outfit that makes you feel confident that you look your best, but relaxed enough to enjoy the day. It is very difficult to do that if you are worried about your dress flying up to reveal more than you bargained for, or your lovely new hat soaring off into the distance.”


The wind-test was launched with a trial run in the store’s Oxford Street window earlier this week, much to the amusement of passers-by.

ENDS

Notes to Editors
 The “wind-test” area will be available to customers on request at Debenhams, Oxford Street, during store opening hours from Saturday May 23rd to Monday May 25th

 

 

 

About Us
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Betty Jackson, Stephen Jones, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Ren Pearce and Andrew Fionda, Aliza Reger, John Rocha, Ashley Thomas, Justin Thornton, Thea Bregazzi, Eric Van Peterson and Matthew Williamson. 

CONTACTS

For more information and high-res lifestyle and cut-out imagery please contact:

Debenhams Press Office
020 3549 6420 / press.office@debenhams.com

For further images and information please contact:
Alice Cottingham: 020 3549 6423 / alice.cottingham@debenhams.com

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