Debenhams plc, the leading international, multi-channel brand, has announced Savannah Miller and Giles Deacon as the latest names to join the ranks of their Designer offering with the launch of two new womenswear collections for AW15.
In line with its strategic priorities of investing in product and customer proposition, the appointment of the two designers re-affirms the retailer’s position as the destination for Designer collections at high street prices. In the UK, Debenhams ranks among the top 5 for womenswear market share. The Designer portfolio contributes 17 per cent of total Group sales.
Group Trading Director, Suzanne Harlow says, “The appointment of Savannah and Giles is really exciting as a large proportion of our customers choose to shop with us because of our Designer offering. Nine by Savannah Miller is a collection that is versatile and can be worn everyday in a cool and contemporary way.
“Adding Giles to our stable of designers reinforces Debenhams’ credentials of working with cutting edge design talent and offers our customer a vast amount of choice from classic through to modern styles.”
The campaign imagery for the new ranges features aspirational faces: supermodel Carmen Kass as muse for the Nine by Savannah Miller collection, while ‘It’ girl Daisy Lowe will be the face of the Giles Deacon 26 piece range.
Savannah says, “I am delighted to become a part of the Designers at Debenhams offering with the launch of my new collection, Nine. The range is inspired by the eclectic and bohemian, chic way that cool girls dress and comprises of relaxed, casual separates. Naturally there is a particular emphasis on amazing knitwear which can be teamed with perfect jeans to embellished sequin skirts.”
Giles joins the current /Edition designer edit for Debenhams and says, “The woman who wears my clothes has a playful style and loves to dress up. She is fearless yet light hearted and when she puts on a piece of clothing I want her to feel amazing as well as make heads turn. I feel like we have made a collection that is true to my signature style, and I’m excited that we have been able to deliver a luxury look and feel at high street prices.”
Both ranges will be available in selected stores and online at the end of August. Nine by Savannah Miller will launch in 65 UK stores and Debenhams international stores in territories including the Middle East, Latvia, Turkey, Iceland, Russia, Cyprus and Denmark. Giles for Edition will be available in five UK flagship stores as well as online.
Notes to Editors
About Savannah Miller
Savannah Miller graduated with a first class honours degree from Central Saint Martins in 2004, specialising in knitwear. Her design credentials include working with Alexander McQueen and Matthew Williamson, followed by six years as Co-Creative Director at Twenty8Twelve alongside her sister, Sienna Miller. She also designed her own line for Scandinavian fashion site, Nelly.com.
The Debenhams collection is named after Savannah’s lucky number. It also relates to her daughter’s name, Lyra, a constellation that shines most brightly at 9pm.
About Giles Deacon
Giles Deacon is best known for his playful designs and has worked in fashion houses Bottega Veneta and Gucci. He launched his first collection for GILES in 2004 and was named Best New Designer at the British Fashion Awards the same year. In 2006 Giles was named British fashion Designer of the Year and has been credited with renewing interest in the London scene.
His mainline range is worn by celebrities including Sarah Jessica Parker, Cate Blanchett and Ophelia Lovibond.
About Debenhams Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top five market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty. Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
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