Britain’s most famous market trader Del Boy would think it was “well cushty”* that the latest fashion trend appears to have been inspired by his iconic sheepskin coat.
Sales of the Derek Trotter style shearling lined outer-wear have shot up following the appearance of similar coats on the catwalk at last month’s London men’s collection shows.
Department store Debenhams have seen a rise in sales of 140% compared to last year after the men’s practical winter-wear received a stamp of approval from fashionista’s and designers alike.
“Sales of Del Boy’s trademark shearling style coat** have jumped thanks to the recent catwalk shows this year,” said Debenhams spokesperson Kavita Khanna. She added: “Of course the recent spell of very cold weather, with snow across lots of the country will have added to the appeal of this style of garment. For once you can be bang on trend as well as warm and cosy too.”
Traditionally adopted by market traders to keep warm during long hours in the winter months Burberry, JW Anderson, Topman Design and Hackett, all gave the relaxed sheepskin coat a starring role in their shows, as well as featuring outfits that could have come straight from the wardrobe of the character, David Jason, made famous in the classic BBC Comedy Only Fools and Horses.
The latest Del Boy fashion statement encompasses elements of the key trends for autumn including flat caps, camel blazers, tweed jackets and for added bling, gold chains and bracelets.
Celebrities and models seen recently embracing the look include David Gandy, Oliver Cheshire and Harry Styles, spotted wearing classic macs, shearling lined jackets and comfortable roll neck jumpers, while Douglas Booth and David Beckham added gold chains and gold bracelets to their ensembles.
Kavita continues: “For those with a taste for bling and East London style, the Del Boy look is not to be missed. There’s never been a better time to adopt the ‘wheeler-dealer’ trend while guaranteeing you won’t look like a plonker!”
The unique looks of Del Boy’s fellow Only Fools characters, Rodney Trotter and Trigger (played by Nicholas Lyndhurst and the late Roger Lloyd-Pack respectively) have also provided unlikely style inspiration for menswear designers this season.
From army jackets to colour matching his shirts to his ties, Rodney’s style has proved popular outside Peckham market and Trigger’s bright blue suits and stylish tie pins are key trends.
Demand for Del Boy-inspired clothes has risen steadily since the beginning of the year and is set to continue to rise with this month’s much anticipated television event - Only Fools and Horses: The Favourites, airing this month on Gold.
Debenhams own designer brands, Red Herring, RJR.John Rocha and Mantaray, feature key pieces to help create the look in their current collections as well as top brands Levi’s and Burton.
Debenhams menswear is available in all stores nationwide and online at Debenhams.com.
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.
Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Betty Jackson, Stephen Jones, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Ren Pearce and Andrew Fionda, Aliza Reger, John Rocha, Ashley Thomas, Justin Thornton, Thea Bregazzi, Eric Van Peterson and Matthew Williamson.
Debenhams Press Office
020 3549 6420 / email@example.com