For the first time in decades sales of three piece suits have overtaken sales of two piece options at department store Debenhams.
The trend for tailored three piece suits and smart dressing has shown a marked increase in recent weeks with sales soaring by 44%.
Lizzie Singleton, spokesperson for Debenhams says; “Guys are smartening up their act - we haven’t seen men looking this smart since Chris Eubank single handily killed the trend in the 1990s.
“Gone are the days of casual summer dressing – men are keeping up appearances in smart tailoring but opting for lighter options such as linen.”
As London Collections: Men (men’s fashion week) starts today (15th June), the retailer is preparing itself for a further sales spike after 3 days of London’s most fashionable gents will be about town and dressed to impress.
Stats from the department store also show that it is all about the finishing touches; with the sales of men’s pocket squares +14%, bow ties +22% and tie clips +27%.
Celebrities championing the smart look include; David Beckham, David Gandy, Patrick Grant, Tinie Tempah, Michael Fassbender, Dermot O’Leary and Ant & Dec.
Lizzie Singleton continues; “Men are not always known for dressing in a flamboyant way; however we have seen a trend for a much more theatrical fashion.”
The biggest shift has been seen in the age of the retailer’s suiting customer - younger men than ever before are now adopting the super smart look.
Lizzie Singleton concludes; “Men in their late teens, early twenties are embracing their dapper style and showing the older generation how it’s done.”
One of the retailer’s most successful lines is the Hammond & Co. collection by Savile Row tailor and Sewing Bee judge, Patrick Grant, which has been particularly popular with guys in their late teens.
Debenhams SS14 suiting collection is now available in all stores nationwide and online at Debenhams.com. Prices start from £99.
Notes to Editors History of suits The modern lounge suit first appeared in the late 19th century, but traces its origins to the simplified, sartorial standard of dress established by King Charles II in the 17th century. After the end of the First World War, most men adopted the short lounge coated suit. Long coats quickly went out of fashion for everyday wear and business, and the morning coat gained its current classification of "formal". During the 1920s, short suits were always worn except on formal occasions in the daytime, when a morning coat would be worn. Older, more conservative men continued to wear a frock coat, or "Prince Albert coat" as it was known. In the late 1970s, the concept of "suit separates" were first introduced allowing a man to purchase the appropriate coat and pant size. The 1980s saw a trend towards the simplification of the suit once again. The jacket became looser and the waistcoat was completely dispensed with. A few suit makers continued to make waistcoats, but these tended to be cut very low and often had only four buttons. The waistline on the suit coat went down again in the 1980s to a position well below the waist. By 1985-1986, three-piece suits were on the way out and making way for cut double-breasted suits and two piece single-breasted. The early first decade of the 21st century saw the return to popularity of the three-button two-piece suit, which then went back out of fashion as the decade wore on. Debenhams Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded “International Growth Initiative of the Year” and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards. Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Jonathan Kelsey, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Marios Schwab, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
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