Building on the success of her casual to formal line for Debenhams, Nine by Savannah, fashion designer Savannah Miller launches effortlessly chic lingerie and sleepwear for Spring/Summer 2016. Launching in 50 UK stores and online from the end of February, the lingerie and sleepwear will also be stocked in 30 international Debenhams stores.
The range comprises a mix-and-match collection, which marries layers of the finest fabrics, textures and prints with her impressive attention to detail and fit. The feminine and contemporary range carries vintage inspired silhouettes in a soft neutral colour palette of navy, blush pink, black and ivory as well as her signature star print.
Savannah, who graduated from Central St Martins with a specialism in knitwear, brings her signature style to the range by creating a versatile and ageless collection that is effortless, cool and understated. Savannah Miller says, “Debenhams have been collaborating with designers for years, and the results have been fantastic so I am really excited to be working with them. I wanted to create a collection that felt effortlessly cool and elegant providing women with luxurious and beautiful lingerie that is still wearable and affordable.”
Sharon Webb, Debenhams’ lingerie design and buying director says, “We've loved working with Savannah on her first lingerie collection. We’re excited her style and expertise creates product that adds a new dimension to our lingerie offer, a collection designed for a modern confident woman who wants an to look effortlessly stylish”
The average selling price for the Nine by Savannah Miller lingerie and sleepwear collection is £20 which sits between Debenhams Casual and Designers pricing architecture. Pricing ranges from £18.50 to £24 for bras; with the average prices for kimonos £30 and £35 for sleep sets.
Notes to Editors
About Savannah Miller
Savannah Miller graduated from Central Saint Martins in 2004 specialising in knitwear. Her design credentials include six years as Co-Creative Director with her sister, Sienna Miller for Twenty8Twelve as well as designing for Scandinavian fashion site, Nelly.com.
The Debenhams collection is named after Savannah’s lucky number. It also relates to her daughters’ name, Lyra, a constellation that shines most brightly at 9pm.
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 243 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.
In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty.
Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
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