With London Fashion Week fast approaching, haute couture will be on the agenda of every fashionista in town. But for the most design savvy, it doesn’t stop there; they are now adopting their preferred designer looks in the home too.
With the most sought after designers successfully branching into homeware, it’s entirely possible to live the complete designer lifestyle. One can dress in a John Rocha blouse, sleep in a John Rocha bed and sip from a John Rocha brandy glass. All available at debenhams.com
Designer products are a mark of an individual’s taste. Our designer homeware collections continue to be inspired by the individual designer’s runway hits and their unique design aesthetics. The J by Jasper Conran customer is interested in premium quality and clean lines - his collection is elegant, refined and understated, and our customer wants her home to reflect that too.” Sophia Ridley, head of home design at Debenhams
Working with such fabulous designers means that Debenhams home can launch new collections seasonally, in tandem with the fashion calendar. High end designs are no longer trickling down into the home ranges seasons behind, but the collections are pushing the boundaries and adopting the same fast paced vision of the fashion world.
“Whether I’m designing a piece for the home or a dress, I apply the same principles. It’s about line, weight and proportion. I was trained in these basics and I return to them no matter which medium I’m working in. If you are a designer, you have a point of view, whether it’s about a dress, a set of sheets or a garden. You’re always dealing with texture, colour, and proportion.” Jasper Conran, Designer at Debenhams
Seeing a direct influence from his runway collection, with considerations in comfort and usability, Matthew Williamson’s AW collection for Debenhams home combines delicate pom poms, detailed embellishment, print and embroidery. Matthew’s elegant high tea porcelain collection is decorated with an exquisite chinoisery print, brought up to date with a modern palette.
“I have a real passion for interior design as well as fashion. Designing homeware feels like such a natural extension for me and my brand.I love adding new seasonal pieces to the butterfly home collection and seeing it evolve into a lifestyle brand so that your home can be updated and as well dressed as you are.” Matthew Williamson, Designer at Debenhams
Meanwhile, Julien Macdonald’s homeware designs for Debenhams are as uncompromising as his fashion collection. Fabulously decadent, they combine richly coloured luxurious fabrics, pleated and folded, delicate jewel embellished cushions and long pile fur throws. It’s all very glamorous, of course . . . but stylish too.
Offering a more affordable way to get the designer look at home, Designers at Debenhams extended their fashion range to homeware in 1997 and launched furniture in 2013, enabling customers to be able to live the complete designer lifestyle, without the price tag.