Press Releases

27/11/15

BLACK FRIDAY FEVER TAKES HOLD AT DEBENHAMS


Hundreds of items half price with £250 million worth of savings

Debenhams, the leading multi-channel retailer, sets shoppers temperatures rising with a host of exclusive offers launched for Black Friday 2016.  Predicting sales to be over ten times the size of a regular Friday and forecasting a 600% increase in online sales, the retailer is offering a total of £250 million of savings.

Deals go live online from 3am on Friday November 27th and most of Debenhams 160 UK stores have extended opening hours from 8am until at least 10pm to cope with expected demand.  On what is predicted to be one of the busiest shopping days of the year, with online sales set to exceed £1 billion [source Experian], Debenhams has drafted in 8,000 extra seasonal staff to work in stores across the country as well as putting a further 1,000 Head Office colleagues on the shop floor to support the event.

Debenhams’ leading exclusive Black Friday offers are:  

  • VAT free prices on ALL fragrance including gift sets
  • Up to half price on ALL cookware and electrical
  • HALF PRICE on ALL men’s formal shirts
  • HALF PRICE on ALL women’s designer knitwear and jeans

Well-known brands such as Hugo Boss, Yves Saint Laurent, Paco Rabanne, Valentino, Victor & Rolfe, De Longhi, Kenwood, Breville, Nespresso and Raymond Blanc feature alongside discounts on Designers at Debenhams names including: Nine by Savannah Miller, H! by Henry Holland, Hammond & Co. by Patrick Grant, J by Jasper Conran and Jeff Banks.   

The day is expected to drive 3 million visits to Debenhams.com. During peak hours the brand expects over 300 online orders every minute. In addition, an extra 1,500 staff have been drafted into Debenhams warehouses, a 50% increase on last year and 40% more drivers are lined up to deliver either for its brand new next day service or its click and collect delivery option.

Richard Cristofoli, Debenhams Marketing Director said: “Debenhams has traditionally always offered savings to customers on the last pay day before Christmas and the fact that there is now greater awareness of Black Friday as an event is a good opportunity as far as we are concerned.  Our customers have told us that this week really kick starts the Christmas shopping season and they will be looking for inspiration for great gift ideas with savings that help their money go further.

“Black Friday is known for being an electrical led event and our customers want it to be that bit more fabulous. We’ve got our best offers of the season on fragrance and designer fashion.”

 

 

PRODUCT

WAS

NOW

SAVING

BEAUTY – VAT FREE PRICE FRAGRANCE

 

 

 

Hugo Boss Boss Bottled Eau de Toilette, 50ml

£43.00

£35.83

£7.17

Yves Saint Laurent Black Opium Eau de Parfum, 50ml

£64.00

£53.88

£10.12

Paco Rabanne Olympea Eau de Parfum Gift Set, 50ml

£64.00

£53.88

£10.12

Viktor & Rolf Flowerbomb Eau de Parfum, 50ml

£69.00

£57.49

£11.51

Valentino Uomo Eau de Toilette Gift Set, 50ml

£47.00

£39.16

£7.84

WOMEN - HALF PRICE KNITWEAR AND JEANS

 

 

 

J by Jasper Conran Black Stripe jumper

£39.00

£19.50

£19.50

Nine by Savannah Miller grey striped jumper

£38.00

£19.00

£19.00

Giles/EDITION grey cashmere blend embellished jumper

£50.00

£25.00

£25.00

Nine by Savannah Miller skinny jeans

£45.00

£22.50

£22.50

Principles by Ben De Lisi flare jeans

£35.00

£17.50

£17.50

MENS - HALF PRICE FORMAL SHIRTS

 

 

 

Hammond &Co by Patrick Grant, Dark grey shirt with tie

£50.00

£25.00

£25.00

Jeff Banks white cotton shirt

£25.00

£12.50

£12.50

Jeff Banks blue print shirt and tie set with gift box

£50.00

£25.00

£25.00

ELECTRICALS – UP TO HALF PRICE

 

 

 

Nutribullet

£99.00

£69.00

£30.00

Nespresso Citiz Chrome coffee machine

£220.00

£150.00

£70.00

Kenwood kMix Barcelona mixer

£450.00

£225.00

£225.00

COOKWARE – UP TO HALF PRICE

 

 

 

Raymond Blanc Hard Anodised 4 piece saucepan set

£220.00

£110.00

£110.00

Jamie Oliver Stainless steel 3 piece saucepan set

£123.00

£61.50

£61.50

Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear. It holds the number two market position in premium health and beauty. Debenhams has been investing in British design for more than 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen, Giles Deacon Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS

For more information and imagery please contact:

Debenhams Press Office
020 3549 6420 / press.office@debenhams.com

Tehreem Ashraf
Senior PR Manager, Debenhams
tehreem.ashraf@debenhams.com

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