Preparing to look good on the beach costs many women more than double the price of an actual break abroad.
Shelling out on beauty treatments and products before a summer getaway can soar to over £400, according to a study for Debenhams. This compares with a week-long package holiday in Turkey currently costs just £215 with leading tour operators.*
Over two thirds of women confessed to visiting their hairdresser in preparation for their summer vacation while more than half (56%) indulged in either a professional spray tanning session or a home treatment. A similar number (46%) would not dream of going on holiday without a waxing session.
Four in ten said they had a manicure and a further 22% a pedicure to ensure they looked their best by the poolside. Some 18% had their eyebrows tinted and shaped; just under one in six (15%) had a facial and 8% went in for a full-body pampering such as exfoliation, skin moisturising and massages.
The average spent on pre-holiday treatments was £197 according to the online survey of women shoppers, but 7% said they spent more than £400.
Keeping standards up while away sent the beauty bill soaring further with an average £86 spent on make-up, cleaner and moisturiser, hair protector, sun cream, self-tanning lotion and other products purchased specially for the holiday.
Debenhams Beauty Club spokesperson, Christine Morgan, said: “We see demand for treatments soar in the weeks before the summer holidays as everyone wants to look their best on this much anticipated week or two away.
“For many women it’s not just about finding the right outfits, it’s more about not compromising on doing whatever it takes to make them feel at their most body-confident. For many of us a summer holiday abroad is where more of our body is on show than usual, either in a swimming costume by a pool, the beach, or in hot weather clothing, so it is not surprising that we want the bits of us that are revealed to look in the best shape possible.”
Preparation for the holiday begins three weeks before with a visit to the hairdresser while a wax and spray tanning session is often left to the last minute. Time spent getting ready can top nine hours.
Summer beauty buying creates a sales halo for the category with shoppers spending much more on holiday preparation than their usual beauty regime. Debenhams Beauty Club members benefit from accumulating additional loyalty points on their purchases to offset the cost of the next beauty indulgence, Christmas as well as benefiting from free makeover and skincare consultations.
Surprisingly 11% of those surveyed confessed to topping up their tan on their return to the UK to make sure family and friends knew they had enjoyed themselves .
Christine added: “After making the effort to be as prepared as possible for our summer break, many women are happy to indulge in a little post-holiday “cheating” with either a professional spray-tan, or purchasing self-tanning products to apply themselves to maintain that hard-won holiday glow for as long as possible.”
GETTING THE BODY BEACH READY: TOP TREATMENTS AND THEIR COSTS
|Benefit full body spray tan - £22.50||25 mins|
|Manicure - £14 (£26 Shellac)||15 mins|
|Pedicure - £14||20 mins|
|Benito Eyebrow threading - £13||10 mins|
|Benefit Eyebrow tint - £10.50||15 mins|
|Benito Eyelash tint - £15||15 mins|
|Clarins skin spa Tri-active Full body massage - £67 (Hot stone £62)||1 hour 20 mins|
|Clarins skin spa body scrub/polish - £57||1 hour 20 mins|
|Clarins Skin spa Facial - £67||1 hour|
|Bikini wax - £15||15 mins|
|Full leg wax - £28||20 mins|
|Regis Haircut and Blow dry - £32.80||1 hour|
|Regis Highlights - £86.40 Full head/ £76.80 Half head||3 hours|
Sun protection for skin:
Sun Care Cream £19.50, Piz Buin Tan and Protect Intensifying Sun Lotion £17.50 / Hawaiian Tropic Protective Sun Spray Lotion £13, Soltan sun screen £9, Soltan Aftersun Lotion £5, Clarins
Clarins After Sun Replenishing Moisture Care for Face £27, Dior Bronze After-Sun Balm For Face & Body £24.50
Sun protection for hair –to protect colour treated hair from the sun:
Shiseido Sun hair protect spray, oil free SPF 15 £23.50
Self-tanning creams lotions and sprays to avoid the stark white look by the poolside on the first day:
Clinique Body Tinted Lotion Medium £20, Fake Bake 60 minute tan £25,Ambre Solaire self tan body wipes £2.00, Collection Bronze Me instant tan £4.19, Skinny Tan 7-day tanner £26.99.
Hair removal kit – ladies razors and hair removal creams/wax strips:
Veet hair removal cream £4.20, Veet sensitive skin hair removal cream £6.99. Nad’s waxing strips £8.99, Persian waxing strips £12.99
Bic Soleil Scent disposable razors £3.69 Gillete Satin care shave gel £2.75
Summer lighter weight protective foundation:
From £12.00 up to £34 for Burberry Fresh Glow Luminous foundation
Nivea lip care £4
Michael Kors Bronze Powder £34, to Dior Colour and Glow bronzing powder £38
Notes to Editors:
* On 27.07.15 Thomas Cook were offering a seven night, self-catering, package holiday at the Majestic Hotel, Dalaman, Turkey, for £215 per person in September 2015.
Debenhams Beauty Club
Debenhams Beauty Club is a loyalty programme which enables customers to collect and earn rewards on Beauty, Fragrance and Beauty Electricals instore or online. For every £1 spent 3 points are awarded with 500 points triggering a £5 reward on future purchases. Points are converted each month. Additional benefits include free gifts, free online delivery and opportunities to gain additional bonus points.
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 243 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.
In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in children’s-wear. It holds the number two market position in premium health and beauty.
Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Betty Jackson, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Jonathan Saunders, Ashley Thomas, Eric Van Peterson and Matthew Williamson.