Press Releases

31/08/17

Theresa May Sparks Fashion Surge During Elections

Principles by Ben de Lisi Jacket £55 Blouse £32 Shirt £32 Trousers £35 Faith Mules £45

May’s election wardrobe sparks structured fashion surge

• Leading British retailer, Debenhams, reports that sales of tailored jackets – like those favoured by Theresa May - have risen by four per cent since the general election in June

• Whether you support her policies or not, Mrs May’s fashion sense is having an effect on women’s wardrobes across the country

• Sales of blue suits – a regular feature on Jeremy Corbyn during the election – rose by one per cent over the same period

• Despite widespread controversy earlier this year, sales of shirt dresses, like those worn by Theresa May, have risen by four per cent increase

Leading British retailer, Debenhams, has today released new figures that show sales of tailored jackets have increased by four per cent since the general election in June.

 

Tailored jackets are a favoured wardrobe staple of the Prime Minister, Theresa May and were often seen during her campaign to stay in office. Whether you support her policies or not, it seems that Mrs May’s fashion sense is having an effect on women’s wardrobes. Sales of blue suits – like those worn by Jeremy Corbyn – rose by one per cent from June to August.

Structured jackets are an emerging trend this spring/summer with shoppers embracing the bold lines and bright colours. Leandra O’Sullivan, head of Womenswear at Debenhams, said:  “It is interesting to see a spike in sales of tailored jackets following the Prime Minister’s many public appearances during the election. Women are now opting for tailored two pieces and statement jackets, like Mrs May favourite election night red suit. They are dressing to make a statement and with confidence, no matter where they live or what they do.”

The retailer also reported that sales shirt dresses have risen by four per cent over the last two months. Leandra continues: “The classic shirt dress is selling well across our 175 UK and ROI stores, despite the controversy around Mrs May’s holiday wardrobe earlier this year. Thanks to its easy to wear design and clean lines, it is the must-have item this year.”

 

The trend of tailored and structured pieces for Autumn/Winter 17 has been predicted by catwalk designs from the likes of Chanel, Stella McCartney, Dior, Calvin Klein and Alexander McQueen.

Make your own tailored statement with Debenhams AW17 collection

This bold trouser suit from Principles by Ben de Lisi brings together bright colours and chic tailoring while Studio by Preen, brings the 1800 century design into the modern office.

 

Notes to Editors

About Debenhams

Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

 

In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear.  It holds the number two market position in premium health and beauty.

Debenhams has been investing in British design for 21 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen, Giles Deacon, Aliza Reger, John Rocha, Ashley Thomas and Matthew Williamson.

 

For more information, visit www.Debenhams.com

CONTACTS

For more information and imagery please contact:
Christine Morgan: 0203 549 6421/ christine.morgan@debenhams.com
Debenhams Press Office: 020 3549 6420 / press.office@debenhams.com

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