Press Releases

21/07/17

Crussh Launches in Oxford Street Flagship

Crussh, Oxford Street

Debenhams Starts Healthy Relationship with Crussh

Fit Food and Juice Bars to open in flagship Oxford Street store

 

Debenhams continues to enhance its food offer with a new partnership that will see Crussh Fit Food & Juice Bars open a fit food cafe in Oxford Street flagship store later this summer.

The 90-cover café will offer a selection of healthy deli items, salads and juices and will be located on the 2nd floor of the store.

The partnership comes following a number of third party food brands joining the Debenhams estate.  Costa Coffee, Patisserie Valerie, Franco Manca and The Real Greek are among brands now offer food services to customers.  The launch of Crussh in the Oxford Street store will see a  unique seated restaurant offer created for this new business opportunity.

Director of Trading for Home, Furniture, Gifts and Food, Steve Lightfoot says. “As part of the Debenhams Redesigned strategy we are looking to further enhance our food offering to customers.  Through teaming with Crussh we are able to offer a contemporary third party brand which is highly credible with an inviting menu of healthy foods to give the customer further reason for dwell time in our flagship store.”

Shane Kavanagh, CEO of Crussh said “We are thrilled by the opportunity to create a unique, landmark fit food cafe on Oxford Street.

“Creating our 90-cover café in this store gives us the opportunity to take our brand into new avenues and extend our core offering outside of food-to-go. The range will include all our signature Crussh products like freshly pressed green juices, turmeric lattes and spelt sourdough toasties and will sit alongside a deli counter offering including turmeric chicken, vegetable frittatas, fresh salads and a new gluten free cake range.”

 

About Debenhams

Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear.  It holds the number two market position in premium health and beauty.

Debenhams has been investing in British design for 21 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen, Giles Deacon, Aliza Reger, John Rocha, Ashley Thomas and Matthew Williamson.

 

For more information and imagery please contact:

Christine Morgan: 0203 549 6421/ christine.morgan@debenhams.com

Debenhams Press Office: 020 3549 6420 / press.office@debenhams.com

 

About Crussh - Fit Food & Juice Bars:

Founded in 1998 on Cornhill in London, Crussh Fit Food & Juice Bars is London’s original juice, smoothie and healthy fast food retailer.

Now with 29 stores across London, Crussh continues to be a constant innovator and leader in healthy eating and is known for its green juices, smoothies and signature healthpots. All raw fruit & vegetable juices are freshly pressed, smoothies are blended-to-order, and their extensive range of ‘fit food’ is handmade every day in Crussh’s own kitchen.

With an extensive menu ranging from wheatgrass shots & turmeric lattes to egg protein pots & super salad boxes, Crussh is the destination for anyone with an interest in healthy living.

www.crussh.com

@crusshjuicebars

For all media enquiries:

Gemma Hitchon

+44 (0)7738 105087

gemma@entrepr.co.uk

 

CONTACTS

Digital Assets

DOWNLOAD STORY + IMAGES
top arrow