Press Releases

17/11/17

Debenhams Strengthens its Multi-Channel Offering With a New Mobile Site


  • Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web
  • The Progressive Web App (PWA), which uses Google-backed technology, creates a smooth and streamlined app-like shopping experience online, without requiring an app store download

 

Leading British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web.

 

The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates a smooth and streamlined app-like shopping experience on the web, without requiring an app store download. The new site means that customers will be able to browse twice as fast as before.

 

Delivered by SapientRazorfish and Mobify, the new site went live in early October after less than four months of development.

 

Ross Clemmow, Managing Director Retail, Digital, Food & Events at Debenhams, said: “We have seen unprecedented growth in mobile in the last two years. Research shows that 50% of UK online retail sales are now made through mobile devices (smartphones and tablets)¹. We know customers get frustrated by a slow site, even more so on mobile, with as many as 70% admitting they would leave a site if it loaded slowly.

 

“The new site will transform our customer’s experience of shopping with Debenhams on their mobiles. We now have technology that not only delivers a better, faster experience but allows us to keep pace with shoppers expectations’ whilst on the move.” 

 

Mobify CEO, Igor Faletski, said: "Debenhams recognised the need to put mobile customers first. The PWA gives them a premium online shopping experience and positions them for future growth. We're very excited to be working with the Debenhams team."

 

See the new Debenhams streamlined Progressive Web App here:

https://www.youtube.com/watch?v=Ar0D4LCDcGY&feature=youtu.be

 

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Notes to Editors

¹ https://www.imrg.org/media-and-comment/press-releases/over-half-of-online-sales-now-made-through-mobile-devices/   

 

Debenhams is a leading international, department store destination with a proud British heritage which trades out of around 250 stores across 25 countries and is available online in more than 60 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Ben de Lisi, Todd Lynn, Julien Macdonald, Savannah Miller, Jenny Packham, Aliza Reger, John Rocha, Ashley Thomas, Justin Thornton and Thea Bregazzi, Eric Van Peterson and Matthew Williamson.

 

For more information, visit www.Debenhams.com

 

 

CONTACTS

For more information and imagery please contact:


Debenhams Press Office: 020 3549 6420 / press.office@debenhams.com

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