Press Releases



Children in Need Pudsey White T Shirt

For the fifth year running, join Debenhams and help to raise money for BBC Children in Need! Debenhams aims to raise £100,000 for the charity as they launch their exclusive collection nationwide, which is sure to be a hit with children and parents alike.

BBC Children in Need works throughout the year, supporting projects across the UK to help make a difference to young lives.  The new childrenswear collection features the instantly recognisable Pudsey Bear design. Bold prints from super heroes to on-trend Aztec prints for girls adorn the collection of fun onesies, printed layered t-shirts and diamante leggings, which is an exciting move forward from the usual charity tees. The Pineapple tee; a highlight of the collection finally see’s Pudsey getting to dance with Blush, with previous designs seeing her dancing alone to Pudsey watching on in awe (above).

With 13 pieces for boys and girls, starting at £7 you don’t have to spend a lot to make a change for disadvantaged children across the UK.

Shani Delargy, head of childrenswear buying at Debenhams commented, “We are excited to continue our partnership with BBC Children in Need and support its vital work through the launch of this fabulous range of designer childrenswear. We are sure that Mums, Dads and most importantly kids will love the fun styles and snap them straight up, raising lots of money at the same time!” 

Carrie Green, Head of Commercial at BBC Children in Need, says: "The support we get from Debenhams, their staff and customers every year is fantastic, and without it we wouldn't be able to make a difference to the lives of so many thousands of disadvantaged children and young people across the UK."

Notes to Editors

All profits from the collection will be donated to BBC Children in Need. 

The 13 piece collection will launch August 2015 with prices starting at £7.

BBC Children in Need

BBC Children in Need is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK.
BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.  They will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.
BBC Children in Need are currently supporting c.2,600 projects that are working with children facing a range of disadvantages for example, poverty and deprivation; children who have been the victims of abuse or neglect or disabled young people.

About Us
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Betty Jackson, Stephen Jones, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Ren Pearce and Andrew Fionda, Aliza Reger, John Rocha, Ashley Thomas, Justin Thornton, Thea Bregazzi, Eric Van Peterson and Matthew Williamson. 


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