Press Releases

10/04/14

SCOTTISH GIRLS ARE BUSTIEST OF THE BRITS


Sales figures from department store Debenhams reveal that Scottish women have the biggest busts in the nation.

Scott girls are on average a 34DD - a whopping two cup sizes bigger than their 34C English neighbours.

Welsh women came out with the smallest average cup size at 34B whilst Irish ladies measured in at 34C, the same as the English, when store bosses analysed recent sales figures.

The news follows research by the department store which shows 63% of women are wearing the wrong size bra with Debenhams launching its 2014 bra fit campaign today (8 April), encouraging women across the nation to go into their nearest store for a complimentary bra fit.

Sharon Webb, Head of Debenhams Lingerie says; “We have seen a dramatic difference in Scottish bust sizes vs. the rest of the UK, our fuller bust ranges have been particularly popular with Scots.”

The retailer sells on average 10,000 bras per week which means worryingly around 6,000 bras are being bought in the incorrect size for the wearer.

Webb continues; “No matter how busty you are – our bra fit campaign aims to raise awareness of the importance of wearing the correct size bra and encourage women across the country to be fitted regularly.”

The research also shows that only 21% of women have been fitted for a bra in the last 2 years and an alarming 37% of women have never had a bra fit.

Average bra sizes across the UK are as follows:

 

City

Average Bra Size

Aberdeen

34DD

London

32C

Cardiff

34B

Newcastle

34D

Manchester

32D

Birmingham

36C

Glasgow

32DD

Bristol

34C

Belfast

34C

Liverpool

34E

Wigan

36F

Leeds

34DD

Portsmouth

34A

Brighton

32B

Essex

32D

Merthyr Tydfil

34A

Llandudno

36B

Inverness

36F

Dundee

34E

Nottingham

38C

 

 

Inverness came out on top, with the average bra size coming in at a whopping 36F, whereas Methyr Tydfil has a more petite bra size average at 34A.

The research reveals that Northern English women are more likely to have bigger boobs – with the average Northern lass wearing a D cup. Busty Northern celebs Cheryl Cole and Mel B are evidence of this trend.

Busty Scottish celebrities flying the flag include; Ultimo lingerie founder Michelle Mone, Emeli Sande and Lorraine Kelly, whereas smaller chested English celebs include; Molly King, Kate Moss, Millie Macintosh and Cara Delavigne.

Webb concludes; “As breast size can fluctuate due to a number of factors we recommend getting fitted every six months to ensure women are always wearing the correct size.”

Debenhams has identified the five signs for spotting an incorrect fitting bra:

  1. Centre of bra should always sit flat against the chest
  2. Wires should fully encompass your bust and sit around the breast – not on it
  3. Bust should be fully contained within the cups
  4. Make sure you have enough space to fit two fingers underneath back strap - the hook and eye should be fastened on the middle hook and eye
  5. Marks on the skin caused by over tightening straps. This probably means you need a new bra

The retailer has also highlighted the top 5 side effects of wearing the incorrect bra size can include:

  1. Headaches - If your bra is too tight, it causes tension on your shoulders, neck and back and that in turn can cause headaches
  2. Saggy boobs - a bra that is the wrong size can cause the ligaments to stretch, which can ultimately result in saggy boobs
  3. Back pain - caused by not enough support
  4. Bulging boobs - You know when your bra is too tight and your boobs start to bulge out over the top creating the four boob effect
  5. Back bulge - Another telltale sign of a tight bra is bulging back fat. In some cases when a bra is too tight it can also cause stomach bulge

Debenhams complimentary bra fit service is available in all stores nationwide and recommends all women are fitted every six months.

 

Debenhams

Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.   In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear.  It leads the market in premium health and beauty.   Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2012 was awarded "Multichannel Retailer of the Year" at the Oracle Retail Week Awards.    Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Ilincic, Betty Jackson, Jonathan Kelsey, Carol Lake, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Marios Schwab, Yukari Sweeney, Ashley Thomas, Eric Van Peterson and Matthew Williamson. Debenhams Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.   In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear.  It leads the market in premium health and beauty.   Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2012 was awarded "Multichannel Retailer of the Year" at the Oracle Retail Week Awards.    Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Ilincic, Betty Jackson, Jonathan Kelsey, Carol Lake, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Marios Schwab, Yukari Sweeney, Ashley Thomas, Eric Van Peterson and Matthew Williamson.

CONTACTS


Debenhams Press Office
020 3549 6420 / press.office@debenhams.com

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