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Children in Need Pudsey White T Shirt

Debenhams in Birmingham is gearing up to support BBC Children in Need throughout summer for the fifth year running. 


Birmingham Bullring store manager, Barry Souber, says: “BBC Children in Need, which helps children and young people in communities across the UK, is a charity which constantly resonates with our staff and customers. It is also a charity which we are always thrilled to support in any way that we can. Last year, more than £130,000 was raised in Debenhams stores nationally for BBC Children in Need and Birmingham played a big part in that. That’s why we’re hoping to make it even bigger and better this year!” 


The store will be fundraising throughout July until September and will also be supporting the charity with a range of limited edition merchandise. Exclusive BBC Children in Need products will be stocked in the Bullring store, with children’s t-shirts, leggings, dresses and onesies all available.  Official merchandise, such as keyrings, Pudsey ears and wristbands, will also be available and all profits will be donated to BBC Children in Need.  


BBC Children in Need’s mission is to raise funds for hundreds of local projects across the whole of the UK, including many in Birmingham, which aim to improve the lives of children and young people in their communities.  The work that the charity does helps young people realise their full potential, gaining skills and experience for their future.


Stefanie Rees, Partnership Accounts Manager at BBC Children in Need said: “BBC Children in Need is hugely grateful to Debenhams for its continuing support.  Stores such as Debenhams Bullring raise vast and greatly needed donations which are crucial in helping us help disadvantaged children and young people throughout the UK.”


Sitting alongside Help for Heroes and Breast Cancer Now, BBC Children in Need is one of the official partners supported by the Debenhams Foundation in the UK. The 200 year old department store chose these charities following feedback from its customers and employees.


The Debenhams Foundation is Debenhams’ own charity that was set up in 2012. Since its launch the Foundation has raised over £2m for good causes.


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About Us
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Betty Jackson, Stephen Jones, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Ren Pearce and Andrew Fionda, Aliza Reger, John Rocha, Ashley Thomas, Justin Thornton, Thea Bregazzi, Eric Van Peterson and Matthew Williamson. 



For Further information, please contact:

Tehreem Ashraf
0203 549 6420

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