Press Releases


Butterfly by Matthew Williamson Occasionwear Launches

Since electrifying London Fashion Week with his debut collection in 1997, Matthew Williamson has become synonymous with breath-taking designs featuring a vivid use of colour, exotic prints and beautiful ornamentation. A favourite designer amongst London’s fashion ‘It girls’, Matthew’s creations effortlessly combine bohemian chic with red carpet glamour.

Matthew has now designed a collection of event dresses exclusively for Debenhams that embrace his love for bold, statement glamour, adding to the department store’s unrivalled occasion wear offer.

Sequined mini dresses shimmer in tones of blush, pink and lilac, while soft, layered low-high midi dresses provide a delicate approach to dressing up.

Stand out pieces include a floor sweeping nude sequined gown with Aztec neon accents and a botanical print split front maxi dress in bold purple and fuchsia pink.

Matthew says of the collection:

‘I have always enjoyed dressing women for events – dressing women who are going out to have fun and dance the night away is something I love.

With this collection of dresses I wanted to inject a powerful femininity, as well as fun, into women’s wardrobes. Collaborating with Debenhams is a really exciting opportunity for me as I can now dress women up and down the country for special events and memorable occasions.

The new 14 piece Butterfly by Matthew Williamson occasionwear collection will be available to buy online and in Debenhams stores from 15th May 2016.

Prices start from £110

For samples, images and all press enquiries please contact the Debenhams press team

About Matthew Williamson:

Matthew joined the list of Designers at Debenhams in 2002 with his highly successful Butterfly by Matthew Williamson range. The collection extended from accessories and childrenswear into Womenswear in 2009 and to homeware in 2010. Matthew has always been inspired by aspects of Eastern and Oriental culture and this is reflected in his ranges at Debenhams. Hypnotic patterns and warm vivid tones create a beautiful vibrancy which has become part of his signature style.

About Debenhams

Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in British design for over 20 years through its exclusive Designers at Debenhams portfolio of brands. 

For more information, visit


Sarah Coventon

020 3549 0236 /

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