Press Releases


Debenhams Talks Beauty With Alesha Dixon

Debenhams is re-launching its Beauty Club Card with a new celebrity face and
an improved reward scheme.
Beauty addict Alesha Dixon will front the loyalty card annual campaign from
the 29 August, when it re-launches in stores nationwide and online.
Along with appearing in advertising and beauty gossip emails, Alesha will provide exclusive video content on Debenhams Beauty social channels throughout the year. Quizzing beauty experts, Alesha will act as the voice of the customer helping demystify all things beauty.
Alesha who has always been a huge fan of the beauty industry says “while beauty shopping is fabulously indulgent it can also be a bit daunting – which products to use, how to do an eye flick, what’s in fashion now? I am here to help the Debenhams customer demystify all things beauty and I can’t wait to get started!”
The Debenhams Beauty Club Reward Card is a loyalty scheme that lets beauty fans collect points and earn rewards when they shop Beauty, Fragrance and Beauty Electricals in store and online. Debenhams Beauty Club members are kept ahead of the game when it comes to the
latest beauty trends and have the chance to take advantage
of exclusive offers, gifts and events.
Along with enabling members to watch exclusive videos of Alesha, there is also an exciting new monthly sampling opportunity with no purchase necessary. Visiting selected stores, members can pick up an exclusive bag of free samples simply by showing their club card.
Debenhams established the highly popular Beauty Club in 2008 with 1.2m current members taking advantage of rewards on their favourite brands including Kat Von D,
Make Up Forever, Estée Lauder, Chanel, Dior, Benefit, Mac and more. Alesha’s signing will see more members catching the beauty bug, learning more about the world of beauty and taking advantage of perks and benefits.

• Collect three points for every £1 spent in-store or online.
• Earn a £5 reward for every 500 points you collect.
• Redeem points across more than 200 beauty brands, such as Mac, Chanel,
Estée Lauder, Bobbi Brown, Lancôme, Marc Jacobs, YSL and many more.
• Free makeovers and skincare consultations at your favourite counters.
• Free delivery when you use your Beauty Club Reward Card online to collect points.
• Exclusive FREE gifts, samples and special offers - Free Birthday Brow Wax
at Benefit worth £11.50 at key stores.
• Exclusive Bonus Points events - opportunities to double or triple your points.

• Exclusive sampling for members monthly.
• Regular beauty gossip emails packed with tips from Alesha Dixon,
beauty news, hot products and exclusives.
• Rewards validity increases from 6 months to 13 months.
• Rewards cap increases from £15 to £50.
• Points validity increases from 12 months to 24 months.
• Curated editorial content in store to help customers narrow down product selection.
• Curated content on our blog to help customers get the look.

Points work just like money, so members can use them as part payment. That means
money off any beauty or fragrance product, or pampering treatment. There’s no
minimum spend and members earn points when spending rewards. Members can
part-pay with their Reward £’s and any other form of payment towards any Beauty,
Fragrance or Beauty Electrical purchases in store & online.


For further information and image requests please contact Debenhams Press Office
Lorraine Clough: | 0203 549 7154 or
Elsa Heron: | 0203 549 6521

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