In 1999 two friends, actress Sadie Frost and fashion designer Jemima French, set up
the label FrostFrench.The two professional and family-focused women collaborated
to produce an exciting and stylish range of women's clothing.
The brands quirky and inventive designs were quickly admired and gained quite the
Juggling the life of a working mother with a hectic lifestyle, the pair created
collections that consisted of high fashion pieces that fulfilled a woman's desire to be
trendy, while remaining practical too. The label gained something of a cult status,
receiving rave reviews in British and international media.
In 2004 the design duo received Elle Magazine's Designer of the Year award,
reinforcing their status as a credible fashion brand. Sadie and Jemima's designs have
been snapped up by various well-known stores such as London's Selfridges and
Barneys of New York.
Floozie by FrostFrench was launched in 2002 as part of the ever-expanding
Designers at Debenhams range. Beginning as a line of lingerie.
Each collection continues to epitomise FrostFrench's ethos of fun, glamour and